Jordan describes his style as "energetic, bright, warm and light."[9] His style has also been described as having a "crisp edge and a brilliant energy.”[10] Jordan's frequent use of bright lighting[11] is influenced by natural lighting from the sun.[10] Jordan's style is primarily self-taught, and was achieved through trial and error and through observing other photographers work.[5] Jordan credits Bruce Weber and Arthur Elgort as major influences on his work.[9] Jordan's photography also features a "human element" that derives from his practice of getting to know this subjects and building a rapport with them before photographing them.[9] Jordan is able to tailor his approach to a wide range of subjects to bring out an honesty and authenticity not often seen in commercial photography.[4][12] As Entrepreneur (White Cross Productions and White Cross Management)[edit] Jordan is the proprietor of several independent businesses. Jordan's photography business, Jim Jordan Photography, employs seven full-time employees in Los Angeles and four in New York.[13][14] In 2003, Jordan launched White Cross Productions, a full service production and management company.[12] The company has produced ad campaigns and commercials for clients such as Mercedes-Benz, American Express, and Warner Bros.[3] Jordan launched White Cross Management as a talent management agency. As of 2015, the agency represents fifty models, as well as musicians, actors, and other creatives in the entertainment industry.[2] After "Hot Felon" Jeremy Meeks' mugshot went viral in 2014, Jordan's White Cross Management took an interest in signing Meeks to a management contract while the latter was still in prison.[15] Jordan then signed Meeks to a contract with White Cross Management in March 2016.[16] Jordan's White Cross Management also signed model Taylor Hill to her initial modeling contract
Originally pressed by iSpy in the pressbook Fashion Photography
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