1964 Born in Kobe City, Hyogo Prefecture 1995 Launches alice auaa 1996 Stage debut as new designer at Osaka Collection (“spiritual release and physical restraint”) 1997 Joint show overseas at Osaka Collection 1998 Special participation in Osaka Collection, participation in Fukuoka Asia Collection 1999 Special participation in Osaka Collection, starts designing costumes for musicians, etc. 2012 The first participation in Mercedes-Benz Fashion Week TOKYO 2012-13 A/W 2013 Three alice auaa looks were displayed at the “MoBA 13: Fetishism in Fashion” exhibit in Arnhem, Netherlands. The looks were displayed under the category “ROMANTICISM”, and were a main showpiece of MoBAATJE. Lady Gaga chose to wear alice auaa at her press conference for the promotion of“ARTPOP” when she came to Japan in December 2013. Brand Profile [Established year] 1995 alice auaa designs do not merely categorize duality, such as beauty and ugliness, and light and shadow, through a decadent and surreal filter based on the color black, but rather convey a mode of avant-garde and romanticism based on the endless motif of the time of life in everything (creation from destruction), and the elegance and eroticism that dwells in incommodiousness.