Hiroshi Fujiwara Hiroshi Fujiwara is as much a music fan as he is a fashion designer. Although having two passions may lead some to think that it could dilute the work, in Fujiwara’s case, it helped create it. The often overlooked father of Japanese street wear visited the US in the 1980s, when he discovered hip hop and fell in love with the scene. Bringing the love back with him to Japan in the form of music, skating and fashion, Fujiwara created one huge cultural bubble. You can see this bubble in the form of the sneaker-store-lined streets of Harajuku. Fujiwara’s work spearheaded skate culture in Japan and inspired many big-time designers we see today, including Nigo (Bape) and Jun Takahashi (Undercover), who both worked under Fujiwara when they were younger.