When we first spied Greta Gram‘s designs, it was like love at first sight. The colours, the simple silhouettes; browsing her designs close-up, behind the scenes at Stockholm Fashion Week only helped strengthen this appreciation. What really stands out is Greta’s colour palate. I could seriously swim in those pale blue and red fabrics! They offer an easy access point to bright hues, particularly for those Scandis who mostly just worship at the church of monochrome. We sat down with Stockholm based designer and founder Greta Gram, to find out more about her design process: TELL US ABOUT THE INSPIRATION FOR YOUR BRAND Strong women, 90s minimalism and Japanese fashion are continuous inspirations. With the brand I wanted to create sophisticated and interesting pieces that highlights and lifts powerful women. I wanted to combine my love of clean, minimal and luxurious pieces with my drive to create perfect pieces and the ideal wardrobe.