The label Danny Reinke is characterised by a “German Nerdiness”, which is reflected in the individuality, irony and intelligence of its creations and styling. The label Danny Reinke was founded in 2014 by Danny Reinke and Julien Kelch. What is special about the label are the lush, individual shapes with detailed embellishments through pearl embroidery and structures, as well as the unconventional handling of textures. Playing with colours creates fashion with couture aspects, from high-quality materials, which is handmade. In 2009, Danny Reinke began a dual course of studies in fashion design and ladies’ tailoring at the FahModa Academy for Fashion and Design in Hanover. In 2012, he successfully completed his final examination. During a semester abroad, he also attended the Kraków Schools of Art and Fashion Design. In 2013, Reinke finished his studies at the FahModa Academy where he is now a lecturer on design and technical drawing.