et momonakia has since A/W 2017 had their design team reorganized by Hiroto Tamaki. The origin of the brand name comes from the Japanese legendary idols, Momoe Yamaguchi and Akina Nakamori. et momonakia’s brand symbolizes the beauty of a woman and the cuteness of a young girl coexisting in to one design. Based on the concept “The boundary between play and elegance”, the designs are developed around a dress style that is suitable for both parties and daily wear. et momonakia is characterized by their elegant draping style and their graceful delicate detail work which brings out playfulness in their designs. In addition to the high-quality materials used lavishly for luxury, we added the technique of three-dimensional cutting cultivated in the designer’s Paris designs, which has the couture, high-end feeling about it.