Global Trends in Beauty and Personal Care Surfactants Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is still growth potential in many countries and in specialist applications. Market trends, including mildness, are having an impact on surfactants, but efficacy is still key. These trends and opportunities for the industry are discussed in this report. Continued good growth potential in Asia Pacific and Latin America Despite weaker growth than in the past, there remains good growth potential in Asia Pacific and Latin America. China is the largest market for surfactants used in BPC, ahead of India and Brazil, and this will remain so in 2018. Opportunities for growth in specialist categories Western regions are forecast weak growth in surfactants in BPC, but there is still growth to be found in specialist categories. These include men’s grooming and baby and child-specific products. Efficacy overrides other consumer requirements Effectiveness is a key purchase driver in BPC. Therefore, where other ingredients are being rejected because there are concerns among some consumers over their toxicological impact, some key surfactants are still widely used because they are effective. Mild surfactants in demand across BPC Mildness is a key trend in bath and shower and hair care. Surfactants that meet this trend, but are also effective, are being used in formulations at the expense of more harsh ingredients. Urbanisation fuels growth in BPC The growing urban population, particularly in developing countries, is helping to fuel the growth in BPC. As more people work in office and retail environments, awareness of personal appearance and hygiene is increasing the frequency of use of BPC products. Decline in traditional bar soap creates demand for other surfactants As consumers? incomes increase and there is a move to urban locations in developing countries, more are switching from traditional bar soap to liquid products, including liquid soap and shower gel. This is changing surfactant requirements in these countries. http://www.euromonitor.com/global-trends-in-beauty-and-personal-care-surfactants/report | 716729

Global Trends in Beauty and Personal Care Surfactants

Surfactants are an important ingredient in many beauty and personal care products, and to this end have maintained steady growth worldwide. However, the market in Western regions is very weak and in developing regions demand is dampened. There is still growth potential in many countries and in specialist applications. Market trends, including mildness, are having an impact on surfactants, but efficacy is still key. These trends and opportunities for the industry are discussed in this report.

Continued good growth potential in Asia Pacific and Latin America

Despite weaker growth than in the past, there remains good growth potential in Asia Pacific and Latin America. China is the largest market for surfactants used in BPC, ahead of India and Brazil, and this will remain so in 2018.
Opportunities for growth in specialist categories

Western regions are forecast weak growth in surfactants in BPC, but there is still growth to be found in specialist categories. These include men’s grooming and baby and child-specific products.
Efficacy overrides other consumer requirements

Effectiveness is a key purchase driver in BPC. Therefore, where other ingredients are being rejected because there are concerns among some consumers over their toxicological impact, some key surfactants are still widely used because they are effective.
Mild surfactants in demand across BPC

Mildness is a key trend in bath and shower and hair care. Surfactants that meet this trend, but are also effective, are being used in formulations at the expense of more harsh ingredients.
Urbanisation fuels growth in BPC

The growing urban population, particularly in developing countries, is helping to fuel the growth in BPC. As more people work in office and retail environments, awareness of personal appearance and hygiene is increasing the frequency of use of BPC products.
Decline in traditional bar soap creates demand for other surfactants

As consumers? incomes increase and there is a move to urban locations in developing countries, more are switching from traditional bar soap to liquid products, including liquid soap and shower gel. This is changing surfactant requirements in these countries.

http://www.euromonitor.com/global-trends-in-beauty-and-personal-care-surfactants/report

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